Are you interested in shaping Vlerick’s press and public relations strategy and bringing it to life? Are you passionate about brand storytelling and copywriting? Interested in developing impactful brand content? Let’s meet!
PR & Content Specialist
Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world! We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap – and become the entrepreneurial leader our world needs.
Our centralised marketing team supports the entire organisation, bringing together expertise to strengthen our brand and drive business growth. At the same time, we work closely with marketing roles embedded in the business to stay aligned with specific needs.
As part of our close-knit team, you’ll bring our strategy and purpose to life. Are you excited to join our Central Marketing team as a PR & Content Specialist? Here’s what you need to know!
Your mission
- Linked to the overall brand & marketing strategy and business objectives, and in close collaboration with the Head of Marketing, develop and manage the international press and public relations strategy, priorities and activity plan for the organisation, ensuring positive media coverage and enhancing the school's reputation.
- Be responsible for writing and distributing all press releases at the school level.
- Manage the relationship with external suppliers for PR, media & social monitoring and copywriting. Ensure they meet our quality standards, tone of voice and budget.
- Work as part of the content marketing team and with the social media marketeer to develop impactful brand content that supports the brand & marketing strategy. Ensure that content developed from a PR perspective is also widely shared across other channels to optimise impact.
- Build and maintain strong relationships with internal faculty and media contacts, journalists, and influencers to promote the school's initiatives and achievements.
- Track and report on the effectiveness of press and PR activities, using data to optimize strategies and demonstrate impact.
- Stay updated on the latest trends and best practices in press, PR, brand storytelling and content marketing.
- Be part of the Central Marketing team and report directly to the Head of Marketing.
You
- Have at least 5 years of relevant experience in press & PR strategy, planning and implementation.
- Have at least 5 years of relevant experience in brand storytelling and copywriting.
- Are organized and detail-oriented, capable of managing multiple workflows simultaneously and meeting short deadlines.
- Have a strong network of media contacts and experience in building and maintaining media relationships.
- Are capable of building and maintaining a strong network of internal stakeholders to feed into PR & broader brand content.
- Have an excellent written and verbal knowledge of English and Dutch.
- Are flexible to work on our two campuses (Ghent and Brussels), in combination with your home office.
#ProudtobeVlerick
- Autonomy and responsibility in an engaging work environment.
- A dynamic, open, and international company culture.
- Opportunities for professional and personal growth.
- A team of enthusiastic, driven colleagues, passionate about learning.
- Flexibility: 30+ holiday days, working from home, a flexible benefits system, etc.
- Meal vouchers, a hospitalization insurance, a group insurance, and a mobility budget.
- Having a real impact and inspire people to live, learn and leap!
At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.
Take the leap!
If you think you meet these criteria, please apply with your resume and motivation letter on our website. Happy to give you more information on the job content: karin.duivenvoorden@vlerick.com and/or the selection process and working at Vlerick: charlotte.mahieu@vlerick.com.
